Just got done chatting with a 4-time best selling author who has been on Dr. Phil, CNN, CNBC, The Street, Fox, The View and more. She’s actually written 20 books and self-published most of them. The call was very insightful on how she’s reached a very high degree of success in a very short time. We recorded the call. Its short but very informative and worth listening to:

http://liveoutloud.s3.amazonaws.com/audio/downloads/registersdpromo.mp3

Her name is Loral Langemeier and she will be our guest speaker for our Christmas extravaganza meeting happening Thursday, December 8th.

This will be a powerful and fun evening guaranteed to help you make 2012 your best year ever. If you haven’t already, please register right now so we can have dinner and a seat waiting for you:

http://www.RegisterSD.com

Loral’s energy is contagious (in a good way) and you will be amazed at what she will share with you.

Do NOT miss this night – do whatever it takes because this evening will have a tremendous impact on your finances for 2012 and beyond…

I sincerely look forward to seeing you there!

Henry Evans

I grabbed these screenshots today.

These pictures tell a really great story because it is someone using Outrageous Marketing in a very effective way. They’re being outrageous because it helps to cut through the clutter and get their message read.

The site is from my friend, Russell Brunson. Jon Barrett and I are actually partners with him and run the local San Diego DotComSecrets Chapter each month with our Monthly Marketing Summit. Russell is an amazing marketer and this is one of the promotions he is doing on a weekly basis. They hired two actors, Ashley and Gavin to do their sales pitches on video. When they first started, they put a small clip of out-takes at the end of the video.

See, Ashley is extremely funny and she does a lot of crazy things on video, but they took them all out. Then, I’m guessing just to have fun, they added in a couple of her outtakes at the end of one of their videos.

And, as time has gone by, they’ve put more and more outtakes at the end of the video. I even saw one video where there were MORE outtakes than the actual video! This particular video has about 1 full minute out of 3 minutes that is only outtakes.

Why are they doing this? Because its really entertaining. It really, really works because now people want to watch the video, not just to hear that deal of the day, but to see what crazy antics Ashley and Gavin (he’s gotten into it now too) are doing each time.

I know that this entire promotion is doing extremely well for them, mostly because of the great, funny and entertaining delivery of the message. You can check out their site at www.successetc.com.

Think about how you can use this for your own marketing. How can you have more fun and be entertaining to your customers and prospects? Anyone can be dry and spit back facts at you but making your message entertaining can often be the difference between actually getting your message read or having it pass by along with the 3000 other marketing messages that each person will see today.

Tell me what you’re going to do to make sure your message gets read.

Below is a video giving a marketing lesson that is working in today’s economy for San Diego businesses.

Did you miss the first 2 videos?

OK, you can see video1 now if you click here

You can see video2 now if you click here

Below is a video giving a marketing lesson that is working in today’s economy for San Diego businesses.

Don’t want to wait for video 3 tomorrow?

OK, you can see it now if you click here

Below is a video giving a marketing lesson that is working in today’s economy for San Diego businesses.

Don’t want to wait for video 2 tomorrow?

OK, you can see it now if you click here

Just got back from a lunchtime hike and date with my wife. One of my favorite things to do living in San Diego is to walk by the beach. If you haven’t done a hike at Torrey Pines, then you are really missing out! Trust me, head over there (Torrey Pines State Park is where to go).

Alright, here was the breakthru…

I just had a chat with one of my private coaching clients who runs a very successful software company in Wisconsin. While on the hike I had an epiphany (is that spelled right) about something I needed to tell him.

See, this guy has put together a great Internet TV show, he has a great newsletter, and he has great marketing. And he is successful – everything he touches seems to turn to gold.

But something was missing. And this something is the secret I want to share with you.

See, while he content was always top notch. He always gave great information and never held anything back he was actually short-changing his customers and prospects.

Why?

Because he wasn’t putting enough of HIMSELF into his marketing.

We all get concerned about being nice and looking ‘professional’. Truth is that people just want to have a relationship with someone else. Someone they like. Someone they trust. Someone who they feel they know and that knows them.

Bottom line… you gotta let your personality shine through if you want to really connect with others.

You need to let people see who you really are. What are your fears? Your frustrations? Your successes? Your hobbies? What do you do that’s unique and interesting and different that everyone else?

The reason this is important is because it makes you more human. It bonds people to you in a way that giving the best information just won’t do.

Consider it the difference between a rice cake and a piece of decadent chocolate cake. You know one of them is better for you but which one will you eat? The fun one of course. (or else you have a TON of willpower and that was a poor example!)

You want to do the same thing in your marketing. The more fun you can have, the more personality you let shine through, the better people will bond to you, the more they’ll listen to you, and yep — the more they will buy from you.

That’s why I talk about my 2 girls, growing up in Buffalo, being a corporate schmuck, missing my daughter’s kindergarden play because I was on some corporate trip. They all make me more HUMAN to you.

So now back to my friend.

He was doing a great job but wasn’t letting himself shine through. He was being like a rice cake. And that is NOT how he really is. He shared with me all of the fun things that he does in his spare time.

He builds things – big things like houses – by himself. He owns heavy machinery and loves smashing things with his excavator. He has a gorgeous lake house and a fantastic family.

And he’s been told people like to live vicariously through him many times!

All of this leads you to think – he should be sharing more of himself with the world.

What more of YOURSELF can you share with the world?

How can you put more out there so that people bond more with you? When you do that, watch out because people relate to other people – not to corporations.

When my friend does that, watch out Lady Gaga, you may have some competition.

Made the mistake of watching the news this morning while having breakfast.

Had just walked in the house from the gym and wanted to see the weather today (nice as usual) and also see how much press Apple was getting on their new iPhone (they’re getting a lot).

Also, was not surprised to see that a very well known Mexican chain was declaring bankruptcy.

“The owner of Mexican restaurant chains Chevys Fresh Mex, El Torito and Acapulco filed for bankruptcy Tuesday, pressured by years of slipping sales and the country’s economic malaise, executives said.”

The article goes on to say that they are seeing fewer diners and blamed their tough times on the economy and national recession.

NOW… at the same time — in the same economy, you have other restaurants and businesses doing extremely well.

With a 2 minute search I found these types of articles:

“Papa John’s continues to enjoy record profits”
“Dine Equity is also reporting an increase in sales this quarter.”
And two of our San Diego members continue to expand their restaurant chain (Surf Brothers Teriyaki) in spite of the “country’s economic malaise”.

It all comes down to whether or not you want to take responsibility or try and pin it on someone else.

If your business failed, guess who’s fault it is?

Nope, not the economy’s fault.
Nope, not Obama’s fault.
Nope, not Congress’ fault.
Nope, not your vendor’s fault.

It is your fault. And that’s OK.

Why? There is nothing wrong with that but you need to take ownership of the problem and then work hard to make things better.

Complaining doesn’t work.

One of my favorite questions is if you hear someone complaining about their business – whatever it is – is to ask them:
“Is there anyone in your industry who is doing WELL right now?”

Guess what, there ALWAYS is. I know a contractor coming to our Monthly Marketing Summits who had his best year EVER in 2009.

A contractor.
In San Diego.
In the midst of the recession.

In his own words:
“I want to thank Henry and GKIC-San Diego for opening my eyes to the power of proper marketing.
I’m a contractor and things have been TOUGH in California for us. For sure my business would be extinct if it was not for getting started with this local group and the things I’ve learned from them about marketing.
Thanks for everything Henry.”

- Clinton Halley, CRH Enterprises, Inc., Temecula, CA

The reason this article really struck me is that I dined at one of these restaurants very recently while at the Joe Polish “I Love Marketing” event in Phoenix with about 10 others.

The report card was not good and I’m not just sharing my own experience here but the collective experience of everyone who was at our table:

1. The service was extremely slow and caused us to be late getting back to the event.
2. The food did not taste very good and nobody was very happy with their meal.
3. There was virtually nothing in the way of marketing to try and make things better or collect any of our contact information so they could compile a database. (Smart marketers know that you need to collect customer names to build up a database. This allows you to do promotions ‘on-demand’ for cash flow surges at will.)
4. There were no upsells (no dessert offer, no drink offer, no appetizer offer).
5. The bathroom wasn’t clean.

I could go on but you get the idea.

There are literally 100′s of things that they could have done to turn things around. Instead, they blame it on something or someone else instead of taking responsibility.

Now the good news is you have the power to fix any issue that you’ve gotten yourself in to.

Responsibility works both ways.

One of my favorite Dan Kennedy quotes says something like this:

“If you aren’t happy with what you’re making, then you need to take on more responsibility.”

Lot of truth in that statement.

Are you ready to take on more responsibility?

One way to do that is to join us for our Halloween Monthly Marketing Summit on Tuesday, October 18th.
Why not take the action right now to RSVP for yourself?
But go beyond that and take the responsibility for a friend that is ready to make their business even better.

http://timezonemarketing.com/gkic-san-diego/rsvp

I’ll do my part and have an incredible meeting lined up for you where you can walk out charged up, filled with good ideas and ready to take responsibility to see those ideas through to completion.

We’ll see you there.

Henry Evans
President, Timezone Marketing