Author Archive

Apr
27

Be The Ball? Nope, Be The Prize.

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Whether you like it or not, you are in the sales business.

Henry Evans with Oren Klaff, author of Pitch Anything

 

Even if its just selling yourself to your spouse or to your boss, or to someone you just met. We are all selling ourselves on a constant basis.

If you are anything like me, you love anything that helps give you an ‘edge’ when selling, especially when you discover a new technique that really, really works.

Had the opportunity to spend some time with Oren Klaff recently, author of the new, best-selling book, Pitch Anything and this book provided several outstanding techniques that really, really work well.

You should pick up a copy of the book right now from your favorite bookstore but let me explain my favorite part first. I think you’ll be able to use this immediately if you grasp this simple, yet powerful concept.

Oren calls this concept “Prizing”.

Let’s use the example that you are selling your product or service to a prospective customer. Usually what happens when you sell something is that you give a “dog and pony” show to your prospective customer. You talk about feature and benefits, and they ask you questions. Then, at the end of that process, they then decide whether or not to do business with you. The decision is theirs because they are setup as the “Prize” by default.

And while this is how things usually happen, it is actually completely WRONG if you’re the seller!

See this concept of prizing actually changes and reverses the roles.

When you change your mindset, the customer is NOT the prize.

YOU are the prize. And your product or service is the prize.

You have worked on your product or service and perfected your offering for years. You have a tremendous value proposition, you solve a problem that your prospective customer has, and you know you can improve your customer’s life when they buy from you.

So, you need to start at the very beginning, before you even meet with them or communicate with them that…

YOU are the prize. And they have to win YOU over.

And you need to get your inner self believing this 100%. And, when you do that, it will put you in the power position.

It makes people want your product or service. It makes these prospects want to work to even have the opportunity to win time with you, or buy your offering. Its the exact opposite of being needy. Its actually being completely nonchalant.

One of the ways you need to do this is to not communicate neediness and to really, really value your time. That means that you never just hang out during a prospect meeting, you are always moving on to bigger and better things. When you communicate that, it says that your time is valuable and it also says that your agenda is what’s valuable here, not your prospect’s agenda.

So, give this mindset shift some thought the next time you are talking to a prospect.

And remember, YOU are the prize so act that way and see what happens.

NOTE: This also works well with interpersonal relationships.
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Mar
28

Darn That Procrastination

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Just saw this great quote from the late, great Napoleon Hill, author of the famous book:

“Think and Grow Rich”

You have read this one, haven’t you? Anyway, the quote goes like this:

“Procrastination is the bad habit of putting of until the day after tomorrow what should have been done the day before yesterday.” — Napoleon Hill

Those who succeed in this crazy world of ours always take ACTION.

It is the one common thread that brings together all of those who are successful in business. Not just talking about doing something… but actually doing it.

Nothing moves until YOU move.

I recently decided to create my own video studio from scratch. And I talked about it for a while and then I began to take action.

Lots of action.

Massive action.

See, I know that there is a lot of truth in the saying that money likes speed.

Money LIKES Speed.

Think about that one for a minute because it is profound when you absorb the message that working fast — taking action — can actually help lead you to more success in your life.

 

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Are you ready to make 2012 your best year ever?

Maybe you’ve thought about leaving the rat race and being an entrepreneur.

Maybe you’ve already made the jump.

Discover the power of 1 focused hour a day with my brand-new book (now an Amazon Best-Seller), The Hour A Day Entrepreneur.

I am very proud and excited to be a part of the launch of this new book because it is only with YOU – the entrepreneur or aspiring entrepreneur – that we will overcome these current economic times. Its not possible to help this economy without making sure that entrepreneurial growth is a big part of any plan.

Why? Because as entrepreneurs, we are the ones who create the jobs and the opportunities for others. And now this is more important than ever.

I put this book together specifically to give you short-cuts that helped me go from a corporate wage slave to an entrepreneurial success in only an hour a day. My goal was to help you avoid some of the mistakes that I made, and streamline your journey by giving you some great ideas on how to be a successful entrepreneur in these competitive times.

Join in and make 2012 YOUR best year ever – over $550 in free bonuses and videos await you below:

www.HourADayBook.com

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Jan
11

Can 1 hour a day change your life?

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There were more millionaires created during the Great Depression than in any other time in history.

Now it’s your turn.

While times are tough out there, it is also an amazing time to be an entrepreneur – or at least begin the journey towards becoming one. And by reading this true story, you can get started on your journey of a lifetime.

Following the true story of how an overworked corporate schmuck living paycheck to paycheck became an entrepreneurial millionaire, The Hour A Day Entrepreneur is my first book that shows you how just one focused hour a day can be equal to countless hours of non-productivity.

Hour A Day Entrepreneur Book Cover

Hour A Day Entrepreneur Book Released January 2012 by Advantage Media Group

In this fun book, you’ll walk through exercises you can do each day to develop your own entrepreneurial blueprint. These short-cuts will help you achieve the entrepreneurial lifestyle you deserve. Consider this the knock of opportunity to make 2012 YOUR year and answer it by ordering your copy today!

Click here for more information, free videos and ordering. Special offer to attend a FREE live event in San Diego!

“This is a great book all about entrepreneurial shortcuts to excel in business today… Read and enjoy this book today.”

– Brian Tracy Owner, Brian Tracy International Author of more than 45 Books

“The premise of The Hour-a-Day Entrepreneur is that you can get more done in less time if you focus on your goals and take action…  Read the book, and if you get an opportunity to work with Henry or attend one of his live events, don‘t hesitate to take action.”

– John Assaraf, New York Times best-selling author, The Answer and Having It All Featured in the blockbuster movie “The Secret”

“This book is a must read for people who want to become successful entrepreneurs. Henry’s book teaches you the steps and shortcuts that the wealthy use to succeed.”

– Loral Langemeier, Four-time best-selling author, speaker and wealth coach

THE HOUR A DAY ENTREPRENEUR shows you in an entertaining story format, the steps that can work for you to achieve entrepreneurial freedom in only an hour a day. This true story is inspiring, uplifting and will encourage you to make smart choices so 2012 can be your best year ever.

This adventure story and 2012 resource will help you uncover your path to freedom for this year and beyond – jump on board now.

In this entertaining read, you will:

• Get An Extra Hour of Productive Work A Day By Using These Three Tools.

• Gain Advanced Strategies To Maximize Your Most Valuable Asset – Your Time

• Find A Way To Overcome Procrastination And Tap Into Boundless Energy To Propel Your Business Ahead

• Get Rid Of Time Vampires and Re-Take Control Of Your Calendar

• Utilize The Single Best Goal Setting Technique Ever

• Discover the Ultimate Secret That ALL Rich and Successful Entrepreneurs Use… And Why Napoleon Hill’s Book Think and Grow Rich Devoted an Entire Chapter To It

• Develop A Personal “Hour A Day” Plan To Get You On The Fast Track… While Blasting Through Your Own Limitations

Are you ready to make 2012 your BEST year ever?

WHAT PEOPLE ARE SAYING ABOUT THIS AMAZING BOOK:

“An hour-a-day entrepreneur? No, I do not recommend such a thing as worthy ambition. Being an entrepreneur is about who you are, not just what you do. However, Henry did, in fact, escape the corporate world and ramp up a successful business with just an hour a day.

He’s the real deal. Most people make woefully disorganized and unproductive use of their time and talents, so a well-managed and well-invested hour can equal eight, nine or 10 ordinary ones. To that end, I recommend Henry’s book as good burr under your saddle.”

– Dan S. Kennedy, Marketing strategist Author of the popular No B.S. book series, including No B.S. Time Management for Entrepreneurs, speaker, and serial entrepreneur

“This is an important book about freedom. The freedom to work for yourself and pursue your entrepreneurial dreams and never be a wage slave again.

But most important, it’s also a book about achieving that freedom with zero risk. Most people think the only way to be an entrepreneur is to dramatically quit your job. In this economy, that‘s just plain stupid. Henry gives you a step-by-step blueprint on how to build your new venture, while still in your job, for just an hour a day.

So the day you do quit your job, you’re already a successful entrepreneur (which will make your boss even more annoyed). Plus, if you’re already a business owner and have moved beyond the hour-a-day phase, Henry Evans is one of the smartest marketers I know, and this book is packed with strategies and ideas that can only make you money.”

– Chris Cardell, Recognized as Britain‘s leading expert on entrepreneurial success and advanced thinking. He has been featured on BBC, ITV, News at Ten and The Sunday Times

“Can an hour a day really make a difference in your life? Henry Evans’ book, The Hour-a- Day Entrepreneur, proves that anybody can create financial success by following his stories of what works and doesn’t work.

The book is fun, easy to read, powerful and unique. Follow these lessons to success! Every serious entrepreneur needs a copy of this book.”

– Diane Kennedy, CPA, New York Times best-selling author of Loopholes of the Rich, Real Estate Loopholes and other financial and tax books

“Henry Evans is an implementer, pure and simple. He’s driven by a ‘big why’ and focuses his energy on the things that matter most: first, his family. I’ve witnessed and watched him grow his business almost from scratch in record time. That means more time for his family and what’s important. If you want to save yourself years in lost time and thousands of dollars in wasted money, pay attention to what Henry says, does and teaches. He’s condensed the best of the best in a practical, no-nonsense book that’s easy to read, easy to follow, and delivers results. Congratulations, Henry, on doing things most people only talk about or dream of (including writing a book)!”

– Mike Koenigs, CEO and chief disruptasaurus at TrafficGeyser.com

“As I’ve become to know Henry Evans and witness his work ethic and personal life ethics, he truly represents The Hour-a-Day Entrepreneur. I highly suggest every entrepreneur who struggles with balancing getting more done while having the life they’ve always dreamed of, read every word of Henry’s book.”

– Bill Glazer, Marketing Strategist Best-selling author, Outrageous Advertising That’s Outrageously Successful

“Henry’s book rocks! I’ve spoken to Henry’s group, and I’ve seen very few business coaches who care as much as he does. He put a lot into these pages to help you join the ranks of other entrepreneurs or become even more successful.”

– James Malinchak Featured on ABC’s Secret Millionaire Coauthor, Chicken Soup for the College Soul

“Working only one hour a day? What, are you kidding me!? That’s what I would have said if I did not know Henry…or if I had not seen him build his business from nothing to something working between the hours of 8 and 9 every night for two years straight. Henry Evans is one of the rare teachers in the world, someone who actually practices what he preaches. Now, he’ll show you the principles he used to make it happen. Listen – if you are content with mediocrity, then go somewhere else. But, if you really want to make more, work less, and enjoy life, this is the book for you. Read it, study it, and then implement it. It’s just that good.”

– Ed Rush, Former F-18 fighter pilot Speaker and author of Fighter Pilot Performance for Business

I URGE you not to overlook getting a few magical tidbits from this book to help you on your entrepreneurial road and I sincerely wish you every success.

Henry Evans

P.S. When you order, you’ll get $550 in FREE video training and BONUSES automatically – PLUS have an opportunity to come to San Diego for a LIVE training event.

P.P.S. Good things come to those who take action and this is a powerful place to begin. Start your year off on the right foot by grabbing a copy of this book now:

Click here for more information, free videos and ordering. Special offer to attend a FREE live event in San Diego!

ABOUT THE AUTHOR

Henry Evans has an extensive background in business, management, marketing and sales, spanning more than two decades He is currently involved in four businesses and made the leap to entrepreneurship working only one hour a day. He runs several completely full Mastermind groups and is a dedicated student of direct response marketing and advertising. He brings a diverse background from both Corporate America and independent entrepreneurship and has a passion for getting things done as quickly and efficiently as possible.

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Just got done chatting with a 4-time best selling author who has been on Dr. Phil, CNN, CNBC, The Street, Fox, The View and more. She’s actually written 20 books and self-published most of them. The call was very insightful on how she’s reached a very high degree of success in a very short time. We recorded the call. Its short but very informative and worth listening to:

http://liveoutloud.s3.amazonaws.com/audio/downloads/registersdpromo.mp3

Her name is Loral Langemeier and she will be our guest speaker for our Christmas extravaganza meeting happening Thursday, December 8th.

This will be a powerful and fun evening guaranteed to help you make 2012 your best year ever. If you haven’t already, please register right now so we can have dinner and a seat waiting for you:

http://www.RegisterSD.com

Loral’s energy is contagious (in a good way) and you will be amazed at what she will share with you.

Do NOT miss this night – do whatever it takes because this evening will have a tremendous impact on your finances for 2012 and beyond…

I sincerely look forward to seeing you there!

Henry Evans

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Nov
18

Crazy Face Girl Marketing

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I grabbed these screenshots today.

These pictures tell a really great story because it is someone using Outrageous Marketing in a very effective way. They’re being outrageous because it helps to cut through the clutter and get their message read.

The site is from my friend, Russell Brunson. Jon Barrett and I are actually partners with him and run the local San Diego DotComSecrets Chapter each month with our Monthly Marketing Summit. Russell is an amazing marketer and this is one of the promotions he is doing on a weekly basis. They hired two actors, Ashley and Gavin to do their sales pitches on video. When they first started, they put a small clip of out-takes at the end of the video.

See, Ashley is extremely funny and she does a lot of crazy things on video, but they took them all out. Then, I’m guessing just to have fun, they added in a couple of her outtakes at the end of one of their videos.

And, as time has gone by, they’ve put more and more outtakes at the end of the video. I even saw one video where there were MORE outtakes than the actual video! This particular video has about 1 full minute out of 3 minutes that is only outtakes.

Why are they doing this? Because its really entertaining. It really, really works because now people want to watch the video, not just to hear that deal of the day, but to see what crazy antics Ashley and Gavin (he’s gotten into it now too) are doing each time.

I know that this entire promotion is doing extremely well for them, mostly because of the great, funny and entertaining delivery of the message. You can check out their site at www.successetc.com.

Think about how you can use this for your own marketing. How can you have more fun and be entertaining to your customers and prospects? Anyone can be dry and spit back facts at you but making your message entertaining can often be the difference between actually getting your message read or having it pass by along with the 3000 other marketing messages that each person will see today.

Tell me what you’re going to do to make sure your message gets read.

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Oct
27

Marketing Video3

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Below is a video giving a marketing lesson that is working in today’s economy for San Diego businesses.

Did you miss the first 2 videos?

OK, you can see video1 now if you click here
You can see video2 now if you click here
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Oct
26

Marketing Video2

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Below is a video giving a marketing lesson that is working in today’s economy for San Diego businesses.

Don’t want to wait for video 3 tomorrow?

OK, you can see it now if you click here
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Oct
25

Marketing Video1

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Below is a video giving a marketing lesson that is working in today’s economy for San Diego businesses.

Don’t want to wait for video 2 tomorrow?

OK, you can see it now if you click here
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Oct
13

Torrey Pines Business Break-thru

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Just got back from a lunchtime hike and date with my wife. One of my favorite things to do living in San Diego is to walk by the beach. If you haven’t done a hike at Torrey Pines, then you are really missing out! Trust me, head over there (Torrey Pines State Park is where to go).

Alright, here was the breakthru…

I just had a chat with one of my private coaching clients who runs a very successful software company in Wisconsin. While on the hike I had an epiphany (is that spelled right) about something I needed to tell him.

See, this guy has put together a great Internet TV show, he has a great newsletter, and he has great marketing. And he is successful – everything he touches seems to turn to gold.

But something was missing. And this something is the secret I want to share with you.

See, while he content was always top notch. He always gave great information and never held anything back he was actually short-changing his customers and prospects.

Why?

Because he wasn’t putting enough of HIMSELF into his marketing.

We all get concerned about being nice and looking ‘professional’. Truth is that people just want to have a relationship with someone else. Someone they like. Someone they trust. Someone who they feel they know and that knows them.

Bottom line… you gotta let your personality shine through if you want to really connect with others.

You need to let people see who you really are. What are your fears? Your frustrations? Your successes? Your hobbies? What do you do that’s unique and interesting and different that everyone else?

The reason this is important is because it makes you more human. It bonds people to you in a way that giving the best information just won’t do.

Consider it the difference between a rice cake and a piece of decadent chocolate cake. You know one of them is better for you but which one will you eat? The fun one of course. (or else you have a TON of willpower and that was a poor example!)

You want to do the same thing in your marketing. The more fun you can have, the more personality you let shine through, the better people will bond to you, the more they’ll listen to you, and yep — the more they will buy from you.

That’s why I talk about my 2 girls, growing up in Buffalo, being a corporate schmuck, missing my daughter’s kindergarden play because I was on some corporate trip. They all make me more HUMAN to you.

So now back to my friend.

He was doing a great job but wasn’t letting himself shine through. He was being like a rice cake. And that is NOT how he really is. He shared with me all of the fun things that he does in his spare time.

He builds things – big things like houses – by himself. He owns heavy machinery and loves smashing things with his excavator. He has a gorgeous lake house and a fantastic family.

And he’s been told people like to live vicariously through him many times!

All of this leads you to think – he should be sharing more of himself with the world.

What more of YOURSELF can you share with the world?

How can you put more out there so that people bond more with you? When you do that, watch out because people relate to other people – not to corporations.

When my friend does that, watch out Lady Gaga, you may have some competition.

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One of my Favorite Dan Kennedy Quotes…

The easiest customer to sell is a current customer.