Author Archive
John Assaraf Joining Us On August 16th
Posted by: | CommentsAmazing vistas, beautiful views, fun hikes and overall a great, great time.
Myself, my wife, my 2 girls (ages 7 and 8 ) and my 7 year old nephew all made the trek.
Only bummer is that we missed seeing a black bear 3 different times by a matter of minutes.
I’ll pull out some of the best pictures and share with you at our Monthly Marketing
Summit with our special guest John Assaraf, star of the hit movie, “The Secret” and the creator of multiple, multi-million dollar businesses.
If there’s one “secret” I can point to that has made the biggest difference in my life and that
allows me to now take time off Guilt-Free and Worry-Free is figuring out how to get my mind
working for me.I didn’t realize that when I first left my corporate job and went into the entrepreneurial world
I was actually REPELLING money and opportunity.
Why? Because I NEEDED to close the deal and make the money.
I HAD to make the deal work or I would be in trouble.
When you really NEED something is when it becomes harder to attain.
No I focus on what I WANT, and what I need always gets taken care of.
John Assaraf is a global MASTER at showing YOU this exact type of mind work -
how to go deep to get amazing results.
And, at our Marketing Summit, he’s going to show you exactly HOW to become attractive to money.
Our goal is for you to leave this meeting empowered to win the game of money.
Its going to be an incredible evening and is not-to-be-missed!
Yes, it’s the heart of summer but there’s never been a better time to get your
subconscious mind working on your behalf as there will be at this meeting.
Get all of the details below:
I sincerely hope to see you there.
Henry Evans
President, Timezone Marketing
support@timezonemarketing.com
PS – I have been going thru John’s programs for months now and have seen an
amazing difference in my businesses and my personal life.
I can’t wait to have you experience what he’s going to present –
I guarantee you it will be INCREDIBLE!
A Tremendous Thank You
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I’ll be sharing a very important lesson that I got from this entire ordeal at our Tues, May 17th meeting.
Glazer-Kennedy SuperConference in Chicago
Posted by: | CommentsAt the recent Glazer-Kennedy SuperConference in Chicago over 1,200 entrepreneurs from around the world descended on the O’Hare Marriott to learn from the world’s highest paid marketing masters… Dan Kennedy and Bill Glazer. We’ll be going through some of the many takeaways at our next Monthly Marketing Summit right here in San Diego. Visit www.RegisterSD.com if you would like to attend.
Here are three of my biggest takeaways – as you read these, pick ONE of them to implement for yourself in your business. Remember that when you take action, amazing things happen… You Get Results!
1. Newsletters are one of the best, if not THE BEST, form of marketing to keep your list warm.
Especially printed newsletters which I have been doing for nearly 2 years straight now without missing a month. Now what are some of the key elements of a newsletter? Well, the biggest one I was reminded of was making sure that you talk 60% about personal and non-relevant or semi-relevant content. If you’re an auto-repair shop, someone doesn’t want to read 2, 4 or even 6 pages about the latest news in auto-repair! That commits the biggest marketing sin… being boring. So, instead weave in some fun information about you, your life, your family, your kids, your pets, your travels, etc. That is what people will really bond with you about. I’m always amazed when I talk about my two girls (ages 7 and 8 now) how much response I get. Much more so than when I talk about a great marketing tactic or strategy.
So, get more personal and put yourself out there!
2. Michael Masterson spoke who has personally grown multiple 9 figure businesses.
That means that he has grown a business to greater than $100 million MULTIPLE times. That is a huge, huge accomplishment. And he spoke about the 4 stages of a business as it develops.
I especially liked his comments on Stage 1 which is 0 up to the first million in sales. He said simply that when you are under $1 million in sales its very simple where you should spend your time… 80% of your 60 hour workweek recommended by Michael should be spend on MARKETING your business. That is, figuring out how to get more customers in the door at a profit, as quickly as possible. Once you do this, every other business challenge gets a lot, lot easier.
So, commit to yourself if you are under $1 million in sales to put a full 80% of your time into marketing your business so you can get over that $1 million threshold as quickly as you can.
3. And the 3rd big takeaway was during Lenny Lieberman’s presentation.
He runs the Pro-Active line for Guthy-Renker and they do $1 billion in annual sales. During the question and answer portion of his presentation, he was asked several specific questions from the audience asking for “the answer” to specific marketing problems. He rarely gave a very clear answer because he said that… even at the size Guthy-Renker is… and with all of their resources… you just never know what is going to work and what isn’t going to work.
He showed a great video clip from one of their infomercials for a “How To Talk To Your Kids About Drugs” program which looked like it would be a huge success. It had an all-star cast, was professionally produced, and they thought they had a winner on their hands. Unfortunately, the show and the program was a complete bomb!
The answer to most marketing questions? Try it out, measure, and then see how well it worked. This also lends itself to trying lots of different things so you can get to the right answers much quicker.
See #2 above for where to spend most of your time, especially in the early stages of your business.
But, even a $1 billion a year company like Guthy-Renker is still in the marketing testing business.
Going to live event such as the SuperConference is also a great time to bond and connect with others from around the world and even in San Diego. We had 17 local business owners attend and the networking was amazing.
Below is a picture of my and Cathy Ireland – she was also fantastic as she has built a huge worldwide brand all from scratch. I especially liked how she prioritized her faith and her family before business. I think that’s a huge reason that she is so successful.
Features vs. Benefits
Posted by: | CommentsSo many business owners and entrepreneurs confuse features vs. benefits.
It is a critical marketing concept so I’d like to give you a clear definition that will
always help you keep the two straight.
Let’s say that you are looking at a product to purchase… let’s say an automobile.
What are you looking for?
The color, horsepower, number of airbags, and stopping power of the brakes?
When you bought your last car, what did you look at?
See, everything above is a FEATURE of the car.
But, nobody actually buys FEATURES.
They buy BENEFITS
What is this new car going to do for me?
Will I feel more successful, more safe, more powerful, more fun loving?
Let’s look at each of those…
- Feel more successful – what do you think of? Mercedes Benz.
- Feel more safe – what do you think of? Volvo.
- Feel more powerful – what do you think of? Porsche.
- Feel more fun loving – what do you think of? Maybe a Mini Cooper or VW Bug.
So, what is a clear-cut definition of a feature vs. a benefit?
The feature would be 6 airbags in the car.
The benefit would be:
What this means to you is that you and your family are better protected
regardless of what type of accident you may find yourself in.
I like to say that a feature is about the product or service.
And a benefit is about what it does for YOU, the buyer.
The easiest way I’ve found to take a list of features and convert them into benefits is to add
those magic words on the end of every feature…
“What This Means To YOU Is…”
So, let’s say that you are looking to buy a silver car.
The feature would be – this car is painted in silver metallic paint with clear-coat on top.
What this means to you is… the car will retain its luster for years without needing regular waxing.
It is the most popular color car.
What this means to you is… you will not be pulled over by the police nearly as much as say a bright red car!
And, of course, what this silver car means to you is… the highest possible resale value
since most people favor silver cars over other color.
Oh, and in case you don’t like to wash your car – having a silver color car means that
you don’t have to wash it nearly as much and it will still look great.
Get the idea?
Having your “features” converted into “benefits” is a key, key component to any
successful marketing campaign so I highly recommend you take a look at your
product or service.
List off all of the features that you have.
Then, convert all of those into benefits by adding the magic words…
“What This Means To YOU Is…”
When you do that you’ll find people start connecting emotionally with your product
or service instead of just comparing features.
I wish you every success in your marketing adventures.
Henry Evans
Your New Year’s Resolutions Will NOT Stick
Posted by: | CommentsReason #1. Your WHY isn’t big enough. You haven’t yet converted whatever your goal is (lose weight, make $5k/$50k/$500k this year, get less stressed, etc.) from a NICE TO HAVE into a MUST HAVE.
Reason #2. You aren’t getting the right strategies and tactics. These are the WHAT to do’s and the HOW to do’s.
1. Turn your Should Do’s into Must Do’s.
2. Get the right strategies and tactics.
3. Get ACCOUNTABILITY. Join a Mastermind Group or an Accountability Group
Henry
Rainy Day Marketing Fun
Posted by: | CommentsImagine my surprise when a BIG company sent a timely, targeted email message to me yesterday. This was a great example of targeted, direct-response marketing… rare for a company of this size but I was impressed.
It was very rainy in San Diego and I was cleaning out my email folder in the afternoon. This is of course, AFTER, I had completed the productive tasks for the day.
I see an email from my cable service provider in my email. It says, make today “Movie Tuesday” and goes on to recommend some movies.
It cut through the clutter because what do a lot of people want to do when its cold and wet outside? Exactly! Stay at home, cuddle up, and watch a movie! (don’t tell me that you didn’t do that yesterday or at least think about doing that yesterday)
One of the most important marketing lessons I’ve ever discovered I heard from my marketing mentor, Dan Kennedy, and I think it originated with Robert Collier’s “The Letter Book” (an amazing marketing book on direct response advertising).
The principle is called, “Enter the conversation already taking place in the prospect’s mind”. That will allow you to enter the conversation they are already having which makes is 10 times easier to get their attention.
Want to do that in San Diego when it’s raining outside? Then talk about the rain because that’s on the tip of everyone’s tongue.
Think about how you can use this for yourself when you market to your own prospects, customers, patients or clients. How can you enter the conversation already happening in their mind?
I just got an email from a client who took the idea we gave at September’s Marketing Summit and TOOK ACTION on it. She put together a Halloween raffle email promotion. She received a “LOT” of orders, mainly by having fun and entering the Halloween conversation already in everyone’s head.
She paid for a full year of my group’s membership from sending 2 emails out to her list for this promotion.
Figure out how you can enter the conversation in your prospect’s mind right now. When you do, you will have a short-cut way to getting attention which is STEP 1 in any successful marketing campaign or advertising promotion.
Yours In Success,
Henry Evans
Timezone Marketing, Inc.
PS – The funny morale to the story here is that when I researched this “big” company, it looks like they’ve sent those emails out before, on clear and sunny days too. So, I take back some of the credit they get. Even big, slow companies get some things right sometimes! (remember, even a watch that has stopped is still correct TWICE a day)
Big Lesson from Dan Kennedy
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Dan Kennedy speaks to Henry Evans at the IBA Summit
Just spent 2 days at a Glazer-Kennedy IBA Mastermind group out in Baltimore, MD with Dan Kennedy and Bill Glazer.
It was a tremendous event with a great group of core business owners and fellow IBA’s.
The best part about flying cross-county to attend was being able to spend some time with others who have tremendously successful businesses, all from implementing Glazer-Kennedy style strategies for their business.
I learned something from Dan Kennedy that I want to share with you that is a HUGE SECRET that successful businesses share.
This applies to WHATEVER business you are in – whether you are selling guided missiles to the government or selling baby bonnets to new moms so don’t discount this by saying, “my business is different“… because IT ISN’T and yes, this can work for you too.
Dan was talking all about what product or service you deliver to your customers, clients or patients. And, he was saying that yes, you do need to have a great product or service.
BUT, most people don’t become rabid fans or long-term clients ONLY because of what you deliver.
Its what they get ABOVE AND BEYOND the core product or service that you deliver.
How many people do you know that say their product or service is INFERIOR?
Virtually nobody.
Nearly everyone agrees that they have a good product or service. So then, the issue becomes how do you differentiate yourself.
Take Disney for example.
You could argue that the rides at other amusement parks are better (many of them are), or that you can get in other parks cheaper (very true).
BUT, no one can match the Disney EXPERIENCE.
The cleanliness.
The friendly people.
The FEELING that you get when you’re there that you are really in the happiest place on earth. THAT is what you want to capture for your business.
What can you give OVER AND ABOVE a great product or service so you generate this type of positive feeling for those who engage with you?
By the way, this applies both ONLINE and OFFLINE.
Visit Amazon.com and tell me that they don’t have a wonderful online EXPERIENCE – the feeling you get that they really care about you and know exactly what you read.
That isn’t by accident!
So let’s give another real-world example…
If you’re a dentist like a client of mine, he offers quite a bit more than a normal dentist.
Warm towels, fresh coffee, free internet, limo service to pick you up and take you home, a customer bill of rights, a great newsletter, always a friendly smile.
Does your dentist do all of that?
All of these contribute to the idea of providing an EXPERIENCE and giving your customers, clients or patients a great FEELING about you and your business.
Don’t do that and you’re screaming to not have any loyalty.
Do that and you will have people beating a path to your door, recession or no recession.
I wish you every success,
Henry Evans
www.TimezoneMarketing.com
How You Can Seduce and Attract Money To You
Posted by: | CommentsThis is a nice visual, isn’t it?
I get lots of people coming up to me regularly and saying,
“Henry, I want to be successful. Help me out, show me the way.”
And I do.
I point our resources to investigate, marketing lists to sign-up on, specific tactics to employ and books to read.
But, many of them choose to do absolutely nothing… other people, not those like me and you.
WHY IS THAT?
Now understand that some people DO take action and see phenomenal results. Those who are serious about success.
I can tell you as an absolute fact that whether they take action and achieve great results or not has nothing to do with the economy.
(I know many biz owners having their best year EVER… despite the gloom & doom)
It has nothing to do with the strategies I’m sharing… they work like gravity.
(in fact, I just helped a client get more new patients in JUNE than they have ever received before in any month).
OK, so what DOES it have to do with?
Well, it has to do with your MINDSET.
Oh no, not your mindset!
YOU don’t need any of that mind stuff.
YOU just want the marketing strategy.
YOU just want a new search engine technique.
YOU just want people to throw money at you.
Well, you know that you get all of the marketing strategies you need when you join us at our monthly meetings.
But, I don’t often delve into the depths of WHY some of us take action and why others don’t even after we learn the right marketing techniques.
It is critically important you understand that you are probably driving with one foot on the brake and one foot on the gas towards your destination.
You may actually be self-sabotaging your efforts without even realizing it.
I was in that place.
See, just a few short years ago I wouldn’t be able to take the afternoon off to spend time with my wife on her birthday because of my limited vacation time. I would be stuck at my desk, looking longingly outside while my wife and kids went off to enjoy the afternoon.
What made the difference so I could leave the rat race?
I learned how to let go of my worry about money and turn on my wealth attraction. It really wasn’t that hard but WOW, it has made a world of difference.
What I’ve discovered can help you WHEREVER you are today – whether you’re like some of our local members and already successful, or you’re still trying to leave the rat race yourself and make that breakthrough to financial freedom.
I want to help you release your brakes and show you the way.
How?
By giving you specific strategies, exercises and tactics you can put you in place to start attracting more money, wealth and success now.
These aren’t funky or weird techniques but practical ones you will immediately grasp and understand.
This meeting could well be the most important event you attend for your own financial freedom and personal well-being all year.
You will discover concrete steps on how you can attract all of the money and success you ever dreamed about…
Make sure you attend by RSVP’ing here right now.
To Your Success,
Henry Evans
Powerful and Entertaining Week
Posted by: | CommentsWow was last week a whirlwind!
Three big lessons I got out of the week that I wanted to share with you.
1. Started off the week with one of my Mastermind Group meetings. Incredible break-through’s are being experienced by nearly everyone in that group and it is very inspiring to be a part of it. And, a partnership was formed last week which I think will be huge for both of the members. The big lesson here… do NOT try and do everything yourself! Find others who PLAY at what you don’t want to do is a saying I’ve heard more than once and there is a LOT of truth to it.
2. We had an incredible Monthly Marketing Summit last week and I received more positive comments about this meeting all on copywriting than any other meeting I’ve ever hosted. The big lesson here… realize that we are ALL copywriters – if you open your mouth and talk, then guess what. You’re a copywriter. So, better start discovering more about copywriting.
3. Just got back from Dan Kennedy’s Wealth Attraction event which was life-changing and amazing. Too much to share but grabbing a copy of Dan’s Wealth Attraction Book is a MUST DO. Here’s one big lesson here for you… you need to BE SOMEBODY, in addition to DOING SOMETHING. A quick example… do you think Dr. Phil is really the best therapist out there? Does he really EARN all of the money he gets because of his technical skills? The answer is NO, he earns from WHO he is.
More on that next during our August meeting – stay tuned.
Wishing you every success,
Henry Evans
Ghost Shimp Catching
Posted by: | CommentsSo after working hard until about 11pm the other night, I had one of those “I think I work too much” thoughts. Not because I don’t like what I do, I love it and am extremely blessed but rather because I haven’t recently been putting the same amount of energy into having fun with my kids as I do my work.
We always try to spend a lot of time together on the weekends but lately I’ve been traveling a bit (the Glazer-Kennedy SuperConference was 5 days in Dallas).
So, I decided to dig out something I clipped from Southwest Airlines 2 YEARS ago. It was an article entitled “Kids Stuff, 63 Things To Do With Your Kids Before They Grow Up.”
So, I immediately TOOK ACTION, got a blank piece of paper and wrote on it “Fun Daddy Day Activities” and then I listed May, June, July, etc. through the end of the year.
One of my good friends, TomT, had told me about going ghost shrimp catching with his kids when they were younger. I had thought about doing it for years but NOW was the time. So, I put this piece of paper with our first activity on it, and blank spots for the rest of the year right up on my girls’ bedroom door.
When they got home from school, I said to go check their door and they scampered up as quickly as they could. After 5 minutes of explaining what ghost shrimp were and what we were going to do Saturday morning, they were completely sold on the idea.
So, last weekend I took them Ghost Shrimp Catching – it was a blast – in fact, it was so much fun that I decided we would do at least 1, if not 2 new fun activities with them each month in 2010.
And the best part is I have a bunch of other ideas from this article, and I hope to get feedback from other parents on cool, unique and fun things we can do for future activities.
So the marketing lesson here is to TAKE ACTION IMMEDIATELY when you get an idea. You’ll see in the video below that when I took immediate action the end-results was a perfect morning and an irreplaceable memory.
