Reason #1.  Your WHY isn’t big enough.  You haven’t yet converted whatever your goal is (lose weight, make $5k/$50k/$500k this year, get less stressed, etc.) from a NICE TO HAVE into a MUST HAVE.

Reason #2.  You aren’t getting the right strategies and tactics.  These are the WHAT to do’s and the HOW to do’s.

1. Turn your Should Do’s into Must Do’s.

2. Get the right strategies and tactics.

3. Get ACCOUNTABILITY.  Join a Mastermind Group or an Accountability Group

Imagine my surprise when a BIG company sent a timely, targeted email message to me yesterday. This was a great example of targeted, direct-response marketing… rare for a company of this size but I was impressed.

It was very rainy in San Diego and I was cleaning out my email folder in the afternoon. This is of course, AFTER, I had completed the productive tasks for the day.

I see an email from my cable service provider in my email. It says, make today “Movie Tuesday” and goes on to recommend some movies.

It cut through the clutter because what do a lot of people want to do when its cold and wet outside? Exactly! Stay at home, cuddle up, and watch a movie! (don’t tell me that you didn’t do that yesterday or at least think about doing that yesterday)

One of the most important marketing lessons I’ve ever discovered I heard from my marketing mentor, Dan Kennedy, and I think it originated with Robert Collier’s “The Letter Book” (an amazing marketing book on direct response advertising).

The principle is called, “Enter the conversation already taking place in the prospect’s mind”. That will allow you to enter the conversation they are already having which makes is 10 times easier to get their attention.

Want to do that in San Diego when it’s raining outside? Then talk about the rain because that’s on the tip of everyone’s tongue.

Think about how you can use this for yourself when you market to your own prospects, customers, patients or clients. How can you enter the conversation already happening in their mind?

I just got an email from a client who took the idea we gave at September’s Marketing Summit and TOOK ACTION on it. She put together a Halloween raffle email promotion. She received a “LOT” of orders, mainly by having fun and entering the Halloween conversation already in everyone’s head.

She paid for a full year of my group’s membership from sending 2 emails out to her list for this promotion.

Figure out how you can enter the conversation in your prospect’s mind right now. When you do, you will have a short-cut way to getting attention which is STEP 1 in any successful marketing campaign or advertising promotion.

Yours In Success,

Henry Evans
Timezone Marketing, Inc.

PS – The funny morale to the story here is that when I researched this “big” company, it looks like they’ve sent those emails out before, on clear and sunny days too. So, I take back some of the credit they get. Even big, slow companies get some things right sometimes! (remember, even a watch that has stopped is still correct TWICE a day)

This is a nice visual, isn’t it?

I get lots of people coming up to me regularly and saying,

“Henry, I want to be successful. Help me out, show me the way.”

And I do.

I point our resources to investigate, marketing lists to sign-up on, specific tactics to employ and books to read.

But, many of them choose to do absolutely nothing… other people, not those like me and you.

WHY IS THAT?

Now understand that some people DO take action and see phenomenal results.  Those who are serious about success.

I can tell you as an absolute fact that whether they take action and achieve great results or not has nothing to do with the economy.
(I know many biz owners having their best year EVER… despite the gloom & doom)

It has nothing to do with the strategies I’m sharing… they work like gravity.
(in fact, I just helped a client get more new patients in JUNE than they have ever received before in any month).

OK, so what DOES it have to do with?

Well, it has to do with your MINDSET.

Oh no, not your mindset!

YOU don’t need any of that mind stuff.

YOU just want the marketing strategy.

YOU just want a new search engine technique.

YOU just want people to throw money at you.

Well, you know that you get all of the marketing strategies you need when you join us at our monthly meetings.

But, I don’t often delve into the depths of WHY some of us take action and why others don’t even after we learn the right marketing techniques.

It is critically important you understand that you are probably driving with one foot on the brake and one foot on the gas towards your destination.

You may actually be self-sabotaging your efforts without even realizing it.

I was in that place.

See, just a few short years ago I wouldn’t be able to take the afternoon off to spend time with my wife on her birthday because of my limited vacation time. I would be stuck at my desk, looking longingly outside while my wife and kids went off to enjoy the afternoon.

What made the difference so I could leave the rat race?

I learned how to let go of my worry about money and turn on my wealth attraction.  It really wasn’t that hard but WOW, it has made a world of difference.

What I’ve discovered can help you WHEREVER you are today – whether you’re like some of our local members and already successful, or you’re still trying to leave the rat race yourself and make that breakthrough to financial freedom.

I want to help you release your brakes and show you the way.

How?

By giving you specific strategies, exercises and tactics you can put you in place to start attracting more money, wealth and success now.

These aren’t funky or weird techniques but practical ones you will immediately grasp and understand.

This meeting could well be the most important event you attend for your own financial freedom and personal well-being all year.

You will discover concrete steps on how you can attract all of the money and success you ever dreamed about…

Make sure you attend by RSVP’ing here right now.

To Your Success,

Henry Evans

Wow was last week a whirlwind!

Three big lessons I got out of the week that I wanted to share with you.

1. Started off the week with one of my Mastermind Group meetings. Incredible break-through’s are being experienced by nearly everyone in that group and it is very inspiring to be a part of it. And, a partnership was formed last week which I think will be huge for both of the members. The big lesson here… do NOT try and do everything yourself! Find others who PLAY at what you don’t want to do is a saying I’ve heard more than once and there is a LOT of truth to it.

2. We had an incredible Monthly Marketing Summit last week and I received more positive comments about this meeting all on copywriting than any other meeting I’ve ever hosted. The big lesson here… realize that we are ALL copywriters – if you open your mouth and talk, then guess what. You’re a copywriter. So, better start discovering more about copywriting.

3. Just got back from Dan Kennedy’s Wealth Attraction event which was life-changing and amazing. Too much to share but grabbing a copy of Dan’s Wealth Attraction Book is a MUST DO. Here’s one big lesson here for you… you need to BE SOMEBODY, in addition to DOING SOMETHING. A quick example… do you think Dr. Phil is really the best therapist out there? Does he really EARN all of the money he gets because of his technical skills? The answer is NO, he earns from WHO he is.

More on that next during our August meeting – stay tuned.

Wishing you every success,

Henry Evans

Do you know what was done over 1 billion times today?

If you said, “a video was watched on YouTube” … you would be right!

Over 1 billion videos on YouTube alone will be watched today.

Let that sink in for a second…

That means 11,574 views a second, 694,444 videos a minute and 41,666,666 views an hour!

The growth in online video is explosive, and NOW is the time to add this to your marketing mix.

Why?

Because online videos actually get watched.

Video is proven as the best online format for people to receive your information, it is actually watched and absorbed.

Not only that but video is incredibly useful because it can generate free traffic (YouTube is the 2nd biggest search engine behind Google), it can generate leads, and it can generate sales and profits.

In short, its amazing because it really works!

Check out what I mean by visiting the page below and see a few examples for yourself:

http://timezonemarketing.com/gkic-san-diego/meet-a-member/

And if you aren’t already on the video bandwagon, get started TODAY – you check out my recommended video service Traffic Geyser to shorten your learning curve.

Henry Evans