Archive for Uncategorized
Your ANSWER to Thriving in the Recession
Posted by: | CommentsWhat is the best way to NOT participate in the recession?
What is the best way to ensure that you are NOT shopped by price?
And what is the best way to ensure you compete against no one but yourself?
The key to all of these is to have a very compelling answer to Dan Kennedy’s question…
“Why Should I – Your Prospect – Choose To Do Business With You Instead of Any and Every Other Option Available?”
If your business isn’t where you want it to be, or even if it is and you want to further accelerate it, then you absolutely MUST spend some time on getting a good. Change that.. Spend some time getting a GREAT answer to that question above.
This is THE most important and challenging Question you will ever answer about your business.
It needs answered about the business as whole. It needs answered repeatedly and frequently, each time you advertise, promote, put forth an offer, attempt communicating with prospects.
When you do that, your core message become your unique selling proposition or better known as your USP. It’s what separates you from everyone else out there and allows you to not participate in the recession.
Everyone talks about this but very, very few people have a compelling USP. It is definitely some of the most valuable time that you can spend ON your business to be successful. When you have a good and compelling reason to exist, it immediately takes you out of competing with others to operating in a competitive vacuum.
To see how to get this kind of message in your own business, we will be going through it at our next GKIC-San Diego Monthly Marketing Summit on Wednesday, April 21st. This will be an interactive meeting and I guarantee you it will be extremely worthwhile.
You can sign-up to join us by clicking here.
I wish you every success as you work on getting a great answer to Dan Kennedy’s question and forming your own Unique Selling Proposition.
Post your own USP in the comments below – we’ll have an award for the best one at our April meeting.
Tribute to Jim Rohn
Posted by: | CommentsJim Rohn passed away earlier this month.
Having only recently discovered Jim’s teachings, I was struck by his delivery and sincerity in his words of wisdom.
The video below is a great way to make 2010 your best year yet.
My favorite quote in this video: “Learn to work harder on yourself than you do on your job.”
Thank you Jim Rohn and may God Bless You.
Meeting Dan Kennedy at the 2009 Info Summit
Posted by: | CommentsEnjoying a fabulous 2009 Glazer-Kennedy Info-Summit in Atlanta with 16 other folks from San Diego.
Sharing a conversation with Dan Kennedy, the world’s highest paid copywriter.
If you can’t be here, you can watch some of the videos of the “Marketer of the Year” competition by click the video tab HERE.
Henry Evans with the famous Dan Kennedy
BizTechDay
Posted by: | CommentsAttended the BizTechDay in San Francisco with Mike Koenigs from Traffic Geyser who spoke on video marketing.
Also got to meet Tim Ferriss, author of the Four Hour Workweek which is a phenomenal read if you haven’t read it already!
Meeting Tim Ferriss, author of the 4 Hour Workweek in San Francisco
Paid For Life
Posted by: | CommentsAttended a wonderful internet marketing charity event over last weekend.
It was hosted by Brendon Burchard, Mike Koenigs (co-founder of Traffic Geyser) and his lovely wife Vivian.
ALL of the money from the event went to Vivian’s charity, the Just Like My Child Foundation.
If they do it again next year, I can’t recommend it highly enough!
Here are just some of the presenters who attended: John Assaraf from The Secret, top copywriter John Carlton, Internet Superstars Eben Pagan and Russell Brunson, Paul Colligan, Len Foley, Bestselling author Jorge Cruise, Jim Kwit and Glazer-Kennedy Marketer of the Year James Malinchak!
You can read more and donate to this very worthy cause by visiting http://www.justlikemychild.com.
