Your ANSWER to Thriving in the Recession
ByWhat is the best way to NOT participate in the recession?
What is the best way to ensure that you are NOT shopped by price?
And what is the best way to ensure you compete against no one but yourself?
The key to all of these is to have a very compelling answer to Dan Kennedy’s question…
“Why Should I – Your Prospect – Choose To Do Business With You Instead of Any and Every Other Option Available?”
If your business isn’t where you want it to be, or even if it is and you want to further accelerate it, then you absolutely MUST spend some time on getting a good. Change that.. Spend some time getting a GREAT answer to that question above.
This is THE most important and challenging Question you will ever answer about your business.
It needs answered about the business as whole. It needs answered repeatedly and frequently, each time you advertise, promote, put forth an offer, attempt communicating with prospects.
When you do that, your core message become your unique selling proposition or better known as your USP. It’s what separates you from everyone else out there and allows you to not participate in the recession.
Everyone talks about this but very, very few people have a compelling USP. It is definitely some of the most valuable time that you can spend ON your business to be successful. When you have a good and compelling reason to exist, it immediately takes you out of competing with others to operating in a competitive vacuum.
To see how to get this kind of message in your own business, we will be going through it at our next GKIC-San Diego Monthly Marketing Summit on Wednesday, April 21st. This will be an interactive meeting and I guarantee you it will be extremely worthwhile.
You can sign-up to join us by clicking here.
I wish you every success as you work on getting a great answer to Dan Kennedy’s question and forming your own Unique Selling Proposition.
